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The announcement bar sits at the very top of your store. It’s one of the highest-visibility elements and is used by almost every successful Elixir store.

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Setting it up

  1. Open the theme editor (Customize).
  2. Click on the Announcement bar in the header group at the top of the section list.
  3. Configure the settings in the sidebar.

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What you can do

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Sale announcements

Display promotional text like “HOLIDAY SALE — Save up to 40%” with a link to your sale collection or product.

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Countdown timer

Add a countdown timer to create urgency. Set an end date and the timer displays days, hours, minutes, and seconds. Works great for:
  • Flash sales
  • Product launches
  • Seasonal promotions
  • Limited-time offers

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Multiple messages

Rotate between multiple announcement messages. Useful when you want to promote several things at once (e.g. “Free shipping over $50” and “New arrivals just dropped”).

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Scrolling ticker

Use the Scrolling Ticker section for a continuously scrolling marquee-style message bar — great for repeated short messages like “FREE SHIPPING” or “HOLIDAY SALE”.

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Styling

Use a contrasting color for the announcement bar so it stands out from the header. Dark backgrounds with white or bright text work well.

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Sale countdown banner

For a more prominent sale promotion, use the Sale Countdown Banner section instead. This is a full-width banner (not just a thin bar) with:
  • Large countdown timer
  • Sale percentage or offer text
  • CTA button
  • Background image or color
This works great placed directly below the header or above the hero section.