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Your homepage is your storefront. This guide walks you through building one section by section in the Shopify theme editor. Here’s a proven layout used by top-performing Elixir stores:
1

Announcement bar

Start with a sale announcement or free shipping message at the top. Add a countdown timer for urgency.
2

Hero section

Add the Hero section with your main product or brand message. Include a strong headline, short description, and a clear CTA button.See the Matcha, Pillow, and Supplements demos for examples.
3

Trust indicators

Add As Seen In Logos or a Statistics Grid to build immediate credibility. Show press mentions, customer counts, or ratings.
4

Featured product or collection

Add a Featured Product section to highlight your best seller, or a Featured Collections section if you have multiple categories.
5

Benefits

Add a Benefits Carousel, 4 Benefits, or Steps section to explain why your product is different. Focus on outcomes, not features.
6

Social proof

Add reviews and testimonials. See the social proof guide for which section to use.
7

Comparison

Add a Product Comparison or Before & After section to show your product vs. the alternatives.
8

FAQ

Add a Store FAQ section at the bottom to answer common objections before they stop someone from buying.
9

Newsletter

End with a Newsletter signup or Email Signup Banner to capture visitors who aren’t ready to buy yet.

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Adding sections

  1. Open the theme editor (Customize).
  2. Navigate to your Home page in the page selector at the top.
  3. Click Add section in the left sidebar.
  4. Search or browse for the section you want.
  5. Drag sections to reorder them.
Don’t overload your homepage. Pick 6–8 sections max. Every section should serve a purpose — if it doesn’t help the customer buy or trust you, remove it.

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Examples by niche